Welcome to Wordessence
If you have something to say but can’t find the right words, we can help. Wordessence provides targeted business writing services that enable companies and organisations to get the most from their written and spoken communications.
We create copy for a broad spectrum of business uses, addressing consumer or professional audiences (sometimes both). Typical assignments include brochures, presentations, product packaging, newsletters and websites. Among the other services on offer are journalism plus translation from French.
Please take a few minutes to browse this site and discover what Wordessence can do for you.
Wordessence: copy that works for you...
Make yourself heard
In an ever-noisier marketplace, it’s hard to make yourself heard.
With the fragmentation of traditional media and the exponential growth in online content, reaching your target audience has become more complex. Shorter attention spans mean your message must be carefully crafted and compelling.
Clear, concise communication matters more than ever
The tone of your message needs to resonate with your target market. Style and content should work together to convey your key points persuasively and engagingly. In an environment of excess information, economy and precision can be your most effective tools.
The message must match the medium.
What reads well on a smartphone screen can seem out of place in a boardroom presentation or the annual report. To be effective, your content should fit the format in which it will be seen.
Resources are stretched.
Creating copy your target audience will want to read isn’t easy. It takes time and skill. You were probably not employed for your writing ability. Why be distracted from your main objectives by tasks better delegated to a professional?
The benefits of working with Wordessence
Clear, concise copy tailored to your precise needs
We don’t believe in one-size-fits-all solutions and place client needs at the heart of our approach. The Process section explains how we work.
Customised, quality-driven service without the limitations or overheads of large agencies
One person handles your assignment from start to finish. Having ourselves been clients of marketing service providers, we understand the importance of delivering work on brief, on time and on budget. Our light structure makes us more flexible than many.
The ability to work in several languages
Our love of language isn’t limited to English, and we have extensive experience with European companies in a multilingual environment. We write copy in English and French, and can work from a brief in German, too.
Some of the sectors we work in
The Wordessence Process
1: ClarifyWe work closely with you to clarify the key points for communication. The process starts from a clear understanding of what you want to say. We’ll work with you to establish the core message and supporting points to be conveyed.
2: CompareWe review how your competitors and peers communicate. Your message won’t exist in a vacuum. Seeing how others in your field address the target audience will help us position what you want to say. We’ll examine what works and decide how to make your message cut through the noise.
3: DefineWe define a style that fits your business and differentiates it from others. What you say is important, but how you say it will determine whether your message gets across and how your audience views you. We’ll find a style that reflects your organisation and sets you apart.
4: RefineWe refine the initial draft to integrate your comments. We’ll listen carefully to your feedback and adjust the copy until you’re comfortable with both style and content.
5: ReviewWe conduct a post-publication review to assess impact. Once your message has been communicated, we’ll examine how it has been received. The positive points and key learnings will be noted for use when refining your message for the future.
The kind of projects we regularly undertake
We’re salespeople and marketers at heart.
We often write for brands, aiming the message at professionals who sell and market them or at consumers. The principles of creating clear, engaging copy apply to any discipline, however. Whatever your communication needs, we can help you find the right words.
Typical assignments include:
- Brochures and packaging
- Company magazines and newsletters
- Marketing presentations
- Brand documentation (including ‘look and feel’ guidelines)
- Websites and intranet sites
- Reports and commentaries
- Speeches and video scripts
- Thought-leadership and feature articles
- Translations to and from French
While our focus is firmly on writing, we often work with graphic designers and can provide a full service of both content and design.
Portfolio contains recent examples of our work. If you have a project in mind, please get in touch. We’ll be happy to discuss your requirements and give you an idea of timing and cost.
If you have a project in mind that you’d like to discuss, or you want to know more about our services, please get in touch.
You can call Wordessence on: +44 (0)7770 738011