This distinctive video provides a brief history of Lillet, a wine-based aperitif born in the Bordeaux region nearly 150 years ago. A blend of heritage, artisanal production methods and fashionable appeal have brought the brand enduring success.
The video aims to convey the richness of Lillet’s past, at the same time striking a chord with the target market of style-conscious, thirty-somethings on both sides of the Atlantic. Wordessence was asked to help shape the script.
